Day of Impact 2024

the logo for the women's project

Women in Travel Thrive at HSMAI

Monday, June 24th, 2024, Charlotte, NC

HILTON CHARLOTTE UPTOWN

222 East 3rd Street, Charlotte, NC 28202 USA

Sponsors

Platinum sponsor
a black and white photo of a clock

Silver sponsor

the logo for ideas a sas company
hilton hotel and resort logo
a black and white logo with the words lodge
a blue and orange logo with the word duelto

Supporter Sponsors

the logo for the zambak finance management company
the hilton logo on a black background
a black and blue logo with the words, called, called, called, called

Supporter Organizations

a black and white photo with the words f f h on it
a black and white photo of the logo for a restaurant
the logo for a company with a horse on it
a purple and green logo with the words cog wheel marketing and cog wheel
the logo for razb marketing
a blue oval with the word her on it
a poster for a happy hour event

The Belonging Equation - Day of Impact by
Women in Travel THRIVE @HSMAI

We all have one thing in common: the need to belong. The problem is, we get so caught up in emulating each other, that we forget the real power is embracing our authentic selves—our weirdness. This may be counterintuitive. It’s also counterproductive: 80% of consumers want authenticity in a brand. They WANT our WEIRD! Embracing authenticity, connection and belonging is how we do better, culturally & financially – both for the human side and for the bottom line.

Enhance your culture and leadership outcomes with greater wellbeing and productivity by embracing and nurturing the W.E.I.R.D. process: Welcoming, Engaging, Integration, Risk- Taking, and Delivering.

The speaker

Shelley Brown is an award-winning international speaker, popartist, and mindfulness educator, Shelley works tirelessly to champion cultural cohesion. As a Belonging-ologist, she is dedicated to the study of connection and inclusion through embracing our own authenticity and each other’s.

In her more mainstream era, Shelley held corporate positions in eventtech as a regional and national director of sales for 17 years. She is a certified mindfulness educator and earned membership to the prestigious Les Clefs d’Or USA

Format

Shelley will present “The Belonging Equation” Keynote for 30 minutes followed by interactive roundtable discussions by groups of 10 that will be facilitated by a seasoned hospitality professional (“ THRIVE champion”). Exercises will be based on the W.E.I.R.D. framework from Shelley’s talk, Welcoming, Engaging, Integrating, Risk-Taking and Delivering. Each member will leave with Strong bonds and new relationships. Access to a downloadable customized PDF. Actionable easy to implement takeaways to immediately make an IMPACT on the experience of belonging for themselves and others.