Women in travel Thrive Logo

Day of Impact 2024

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Women in Travel Thrive at HSMAI

Monday, June 24th, 2024, Charlotte, NC


222 East 3rd Street, Charlotte, NC 28202 USA


Platinum sponsor
Highgate Logo

Silver sponsor

LodgIQ Logo
Duetto Logo

Supporter Sponsors

Zwibak Logo
Hilton Charlotte Uptown Logo White
Caldwell Logo

Supporter Organizations

Female Founders in Hospitality Logo White
HSMAI Logo White
Hopper Logo
Cogwheel Marketing and Analytics Logo
Razib Marketing Logo
Hertelier Logo
June 24 Happy Hour! - THRIVE version

The Belonging Equation - Day of Impact by
Women in Travel THRIVE @HSMAI

We all have one thing in common: the need to belong. The problem is, we get so caught up in emulating each other, that we forget the real power is embracing our authentic selves—our weirdness. This may be counterintuitive. It’s also counterproductive: 80% of consumers want authenticity in a brand. They WANT our WEIRD! Embracing authenticity, connection and belonging is how we do better, culturally & financially – both for the human side and for the bottom line.

Enhance your culture and leadership outcomes with greater wellbeing and productivity by embracing and nurturing the W.E.I.R.D. process: Welcoming, Engaging, Integration, Risk- Taking, and Delivering.

The speaker

Shelley Brown is an award-winning international speaker, popartist, and mindfulness educator, Shelley works tirelessly to champion cultural cohesion. As a Belonging-ologist, she is dedicated to the study of connection and inclusion through embracing our own authenticity and each other’s.

In her more mainstream era, Shelley held corporate positions in eventtech as a regional and national director of sales for 17 years. She is a certified mindfulness educator and earned membership to the prestigious Les Clefs d’Or USA


Shelley will present “The Belonging Equation” Keynote for 30 minutes followed by interactive roundtable discussions by groups of 10 that will be facilitated by a seasoned hospitality professional (“ THRIVE champion”). Exercises will be based on the W.E.I.R.D. framework from Shelley’s talk, Welcoming, Engaging, Integrating, Risk-Taking and Delivering. Each member will leave with Strong bonds and new relationships. Access to a downloadable customized PDF. Actionable easy to implement takeaways to immediately make an IMPACT on the experience of belonging for themselves and others.

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